CHICCO MEANS THE HAPPINESS OF CHILDREN
The essence of every Chicco activity and project is to make children happy and to give them a smile. The statement "wherever there’s a baby" perfectly encapsulates the corporate commitment, i.e. to respond to the diverse needs of every baby from birth.
A philosophy underlying Chicco's CSR commitment and that translates into initiatives aimed at supporting the neediest children. How? By also taking care of their health.