At your side, every step of the way

Every day we strive to be at parents' sides, armed with passion and expertise, making each moment a special one.

Our history

1946 - Artsana is born

Pietro Catelli founds Artsana, a sales agency specialising in the production and distribution of medication, which soon becomes a market leader.

Our history

1958 - The Chicco brand is born

Following the birth of his son Enrico, affectionately nicknamed Chicco, Pietro Catelli had his greatest entrepreneurial intuition yet: to create a brand specialising in baby care, which would cater for all the needs of children aged between 0 and 36 months. Thus the Chicco brand was born, becoming a reference point for parents within just a few years and establishing itself as market leader in Italy and later worldwide.

Our history

1967 - 1998 - Artsana opens its first branches

Artsana opens its European branch in Spain, it expands into the Far East and opens branches in the US, Turkey, Brazil and Argentina.

Our history

2009 - today - The brand continues to grow worldwide

New branches open, including in India, Russia, Mexico and Poland.

Our history

The extraordinary life of Pietro Catelli has become a biography.

On sale in the best bookstores in Italy.

Our values

Dedication and Intuition

We are attentive to the needs and feelings of parents and children. We understand, care about and support them and we have made it our mission to provide the best solutions for them. We know how and when to be there for them, working together in perfect harmony but without ever taking their place.

Our values

Professionalism and Expertise

We take what we do seriously and take care to ensure that our products are safe, reliable and meet high quality standards. We have over 50 years' experience in the world of baby care and we continue to build on this expertise through the tireless work of our Baby Research Center.

Our values

Innovation and Contemporaneity

We are backed by a strong sense of tradition, yet our team is constantly looking towards the future to research the most technologically advanced solutions to respond to the needs of parents and children, both now and in the future.

Our values

Light-heartedness and Transparency

Taking care of a child is a serious business. We know this but think that it is equally important to relax a little and take a light-hearted approach when the situation calls for it. Because parenting is by definition also a joyful and positive experience. Our products are simple, straight-forward and you can easily tell what they are just by looking at them. They are the ultimate in user-friendly design. The language we use is also designed to be plain-speaking yet raise a smile at the same time.


Consumer care Artsana UK & Ireland

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Social commitment

Chicco decided to develop, in collaboration with “Mission Bambini” Foundation, an international solidarity project called “Happiness goes from heart to heart”.


We observe, get to know and understand babies and young children with the help of experts and parents. Chicco's Baby Research Center is dedicated to carrying out research relating to babies and their mental, physical, emotional and social needs.


Artsana Group

Solid Passion for life. This is the motto of a Group that identifies passion, sense of responsibility, respect and integrity as its core values.